Every year the world celebrates Breastfeeding Week from August 1 to August 7. It is celebrated in an effort to encourage breastfeeding and to deliver health, nutritional, and emotional benefits to both mothers and children. The week commemorates the Innocenti Declaration signed in August 1990 by government policymakers, WHO, UNICEF, and other organisations to protect, promote, and support breastfeeding. The theme of World Breastfeeding Week (WBW) 2020 is “Support breastfeeding for a healthier planet”.